Expoza, which is part of the ODMedia Group, will be responsible for the ongoing support of the YouTube properties: “Ekstraklasa” and “Ekstraklasa Archives” and the league development strategy on this channel.
The contract signed with Ekstraklasa Live Park also includes support in the field of protection of rights to content belonging to Ekstraklasa, as well as securing it against illegal distribution. Expoza already has experience in supporting professional European football leagues – they works with the Dutch Eredivisie. ODMedia Group also works with Netflix (NPFP), Amazon, Dailymotion and Facebook.
“As ODMedia Group we are very happy that we have entered into a partnership with the Polish Football League (Ekstraklasa) and that we can use our experience with other leagues, sports organizations and clubs to help grow the exposure and worth of Ekstraklasse” - said Sjef Pijnenburg, manager of the ODMedia Group.
On the official YouTube channel of the “Ekstraklasa” league, which has over 67,000 followers, the best match moments are featured from Poland. There are 2-minute highlights available outside Poland. Video materials are available on the channel already 15 minutes after each match. On the “Ekstraklasa Archives” YouTube channel you can watch all match highlights, compilations and, most importantly, all matches from the 2012/2013 season to the 2018/19 season.
"Simultaneously with running the OTT league service - Ekstraklasa.TV - we are also working intensively on developing our league services on YouTube, ensuring the attractive content, as well as its appropriate display and promotion on the Internet. The figures confirm that these activities are delivering the expected results, because we recorded a surge in view rates at that time. Last year we had nearly 7.9 million visits on Ekstraklasa Official compared to 22,000 in over 8 years of profile existence. Throughout this period, users have spent over 500,000 hours on our channel, of which over 136,000 only in the last 90 days" - comments Leszek Miklas, CEO of Ekstraklasa Live Park.