Ekstraklasa is investing in the strategic development of eSports, and in 2018 wants to enter the market with its domestic league competition. That’s why Ekstraklasa and the giant who specializes in media rights and eSports – Lagardere Sports Poland – have signed a letter of intent. Both organizations will partner up to create a business model and the future format of Ekstraklasa in eSports.
The first steps of Ekstraklasa in eSports were in February of 2017, when together with the creators of the FIFA game franchise - EA Sports – the first EKSTRAKLASA CUP took place. After the huge success of that tournament, the preparations for the next one started, and the highlight of this year will be competing in one of the most popular games in Poland and worldwide – FIFA 18.
- We see a huge potential in eSports, that’s why we want to approach this topic professionally, and maximize the promotion of the league through virtual competitions. That’s why we chose to partner with one of the main world players in terms of eSports, and one with extensive experience. Together we want to create an attractive product for clubs, fans, but also for sponsors, advertisers, and broadcasters – President of Ekstraklasa, Marcin Animucki.
Lagardere Sports Poland will cooperate with Ekstraklasa in order to organize the upcoming edition of the eSports competition, but also in working out a model for how the virtual league could function at a high level, for the next few years. The company – led by Andrzej Placzyński – will be allowed to hold talks with potential sponsors of this project.
- eSports in Ekstraklasa, is an answer to the newest trends in sports marketing, and to the changes in the ways people consume media. Together with Ekstraklasa we will work on a format of the league which will combine the world of football and eSports. We’re using the best projects from France, Netherlands, and Australia as a benchmark, but we’re also taking into account the specification of the local market, and the needs of different groups connected to Ekstraklasa. I think it’s safe to say that this project is the missing element in Polish eSports – Chairman of the Board of Lagardere Sports Poland, Andrzej Placzyński.
The LOTTO Ekstraklasa competition is currently featured in two of the most popular football games on the market. Your favorite club could be managed on Football Manager, as well as in EA SPORTS FIFA. Since 2013, the only football simulator which holds the license to feature the Polish Ekstraklasa, and its’ clubs, is FIFA. The current contract is valid from 2017/18 till the end of season 2020/21.