Exactly one year has elapsed from the premiere launch of Ekstraklasa’s official app on November 16, 2017. It only took one year that the new digital competition’s channel has been rated as European best official league app.
The score it got from Android users (4.5/5) placed our app ahead of those operated by the Premier League, Bundesliga, Serie A or Ligue 1. Ekstraklasa proves once again that its multimedia products beat the world’s top quality standards.
- Ekstraklasa app is based on our proprietary solutions that are so innovative across European standards that they are envied by other European football leagues. The app is not only aimed at promoting the games but it will also be an important element of sale of our media rights in the years to come. The app falls within the „second screen experience” strategy and allows enhancing the television transmission, in particular by the option of live comments on the situation on the pitch, evaluation of individual player’s achievements or live observation of the match statistics. Consequently, when it comes to selling the media rights, the app will be our strong asset. It will be even more so since the project will still generate additional proceeds. In the following years, we plan its systematic development on the basis of our own proprietary concepts and innovative solutions in line with trends observed on the sports markets leading in this regard, said Marcin Animucki, President of Ekstraklasa S.A.
The main advantages that Ekstraklasa’s tool has over the apps supported for other European leagues include in particular an extended social platform, featuring communicator and an option of adding friends. During the past year, Ekstraklasa app allowed establishing nearly 2.5 million relations among the users. Football fans can also comment matches of their teams and the opponents, rate football players and vote in surveys, and, on top of that, they are granted activity points.
In the forthcoming seasons, the application will offer new solutions allowing introduction of the rivalry factor and importing additional video materials from the games.
The application is also a tool to raise the value of the media rights and a key element allowing us to build an OTT video platform in Poland in the years to come. Thanks to our business cooperation with dailymotion, our football fans from abroad already now can watch live football games in Ekstraklasa app.