„What does LOTTO Ekstraklasa mean to you?”

„What does LOTTO Ekstraklasa mean to you?” - that’s the slogan of the first ever joint media campaign by nc+ and LOTTO Ekstraklasa. The promotional video shows what the top football league in Poland - Ekstraklasa - means to its main heroes - players, fans, coaches, and referees. 

 

The main goal of the promo, made by nc+ and Ekstraklasa S.A., is to show the level of importance, feelings, and emotions embodied by LOTTO Ekstraklasa. For some, the football competition is a favorite past time filled with celebrations, for others, it’s a daily job with constant preparations, and to all the games are synonymous with love, friendship, and an unforgettable atmosphere. According to the newest surveys, LOTTO Ekstraklasa is most associated with strong emotions and tough rivalries. (According to 2/3 of people surveyed - Kantar Millward Brown, May 2017)

 

We also asked sports journalists what specifically Ekstraklasa means to them. We received interesting answers: “tradition”, “adventure”, “entertainment”, “everyday life”. The competition is perceived differently by footballers, fans, and sports journalists. 

 

“The promo shows that everyone can find something for themselves” - Michał Jarocki, Sports Director of nc+. 

  

 

The promotional video was produced in partnership with Ekstraklasa S.A, and the author, Havas Warsaw Agency. It was directed by Łukasz Słotwiński, the creative director of nc+. Havas Media is responsible for planning, and media acquisition. Ekstraklasa S.A. is responsible for contacts with players, coaches, and referees